MEDIA Programme supports every year a number of 300 new European film projects and half of the European films broadcast in cinemas have the support of MEDIA.
The European audiovisual field is an essential vector for conveying and developing European citizenship because it is one of the most important communication poles of the European values towards the European citizens and especially towards the young people.
The overall budget of the MEDIA Programme is of 755 million Euro over seven years (2007-2013).
Global objectives of the MEDIA programme
• To preserve and enhance European cultural and linguistic diversity and its cinematographic and audiovisual heritage, guarantee its accessibility to the public and promote intercultural dialogue;
• To increase the circulation and viewership of European audiovisual works inside and outside the European Union, including through greater cooperation between players;
• To strengthen the competitiveness of the European audiovisual sector in the framework of an open and competitive European market favourable to employment, including by promoting links between audiovisual professionals.
The specific objectives of the present Call for Proposals are:
• To facilitate and improve the promotion and circulation of European audiovisual and cinematographic works in those countries not members of the MEDIA Programme;
• To encourage the building-up of an economic partnership between countries and professionals inside and outside the MEDIA programme and facilitate better mutual knowledge and understanding.
The priorities are to support actions with the following aims:
• To facilitate the access of European professionals to markets/events outside the MEDIA countries;
• To enhance the distribution of European A/V and/or cinematographic works outside the MEDIA countries.
Special attention will be put on the promotion of European A/V works and professionals coming from countries with a low A/V production capacity and from the new EU Member states.
The choice of the countries and hosting events/markets in which applicant's action plan will take place, play a significant role on the impact of the whole action and therefore will be a key element at the award stage of the action.
The applicants will describe their action plan supporting the costs for eligible events/countries and eligible A/V works, and will clearly present the events targeted and the reasons for the choice, their operational plan, methodology, rules and guidelines.
Eligible applicants
European company
Enterprises which benefit from the Programme shall be owned and shall continue to be owned, whether directly or by majority participation, by Member States ad/or Member State nationals (or nationals of the other European countries participating in the Media Programme) and registered in one of these countries.
It can be Public bodies or private companies (including non-profit organisations) active in the audiovisual sector
Are not eligible:
- Applications from "natural" persons (i.e. individuals).
Eligible Countries
Only organisations established and registered in countries participating in the MEDIA programme are eligible.
Countries participating in the MEDIA programme are the following:
- Member states of the European Union
- Member countries of the European Economic Area (EEA) participating in the MEDIA programme (Iceland, Liechtenstein, Norway)
- Switzerland
- Croatia
Eligible Actions
Only actions and their activities taking place outside the MEDIA countries are eligible.
The activities must begin between 01/01/2010 and 30/09/2010. Activities must end before 31/12/2011.
Furthermore, only those applications corresponding to the objectives and priorities described under the present Call for Proposals and described more in detail below, will be considered eligible.
The supported actions undertaken by the successful applicants (beneficiaries) will be targeted at Events and A/V and/or cinematographic works that fulfil the following criteria:
A/V and/or cinematographic works
•Support will only be given to the promotion of A/V and/or cinematographic works originated from the MEDIA countries.
•The European A/V and/or cinematographic works promoted shall be recent ones (with their original Copyright established on or after 2006).
•The A/V and/or cinematographic works promoted shall represent at least three European languages and ensure the greatest variety of European countries of origin.
•Priority will be given to the support of works coming from European countries with a low audio-visual production capacity.
•Cinematographic works as well as audiovisual works in various genres and lengths (documentaries, animation, fiction, shorts etc) are considered as eligible. Programmes such as live-broadcasting, music videos, video games, formats (reality TV, games etc) are excluded.
•A/V and/or cinematographic works in production and/or in development are eligible as long as the applicant can ensure that they shall continue to be deemed as European.
Events
•The hosting events shall be based in countries which do not participate in the MEDIA Programme.
•Priority will be given to well established International events with a clear promotional and commercial potential and presenting a large and diverse range of European A/V works of various European origins.
•The hosting events can be of cultural (for example Festivals) and/or commercial dimension (professionals markets and fairs/trade shows/events).
Deadline for submission
- by 12th August, 2009 for activities starting between 01st January, 2010 and 30th September, 2010.
Activities shall last for a maximum period of 24 months. In any case, activities must end before 31/12/2011.
Available Budget
The total budget earmarked for the co-financing of the actions selected under this Call for Proposals to take place in 2010 and 2011 is estimated at EUR 400,000.
Financial contribution from the MEDIA Programme cannot exceed 50% of the total costs of the action. The beneficiary must guarantee the remaining funds.
The selection of an action does not signify agreement to the level of financial support requested.
For more information: http://www.fonduri-structurale.ro/Document_Files//altefinantari/00004988/47aq5_Media.rar, http://www.media-desk.ro/document.php?doc=8
